CRM software improves your understanding of the customer. Beyond listing contact details, you can enter customer transactions, preferences, complaints, requests, and other related data. When you know more about your customers, you can provide them with offers that tickle their interest or address their needs. This leads to satisfied, ergo, happy customers.
ERP software also aligns the activities of selling, marketing, and servicing to manage customer expectations. Customer service agents can check what the salespeople or marketers have promised customers, so the former can respond accurately to complaints. Conversely, marketers can check for the usual complaints or comments about the product received by customer service agents and address these with right messaging.
You get insights from customer data
You keep track of customer’s purchase behaviour. These include:
- Which product is selling most?
- Which is lagging in sales?
- How many are returning to buy?
- Why are customers not returning?
- Are they using credit cards or cash?
- What are they saying about you, if any, on social media?
You also get on top of common complaints, repetitive issues, or new concerns that may affect sales. Before they escalate into a full-blown crisis, such issues can be resolved at once if you know about their existence.
Likewise, job card software reveals the demographics of customers. The supply and demand cycle is also clearly presented, such as, when you’re selling the highest and lowest of the year.
You can find new sales opportunities in old customers
Another benefit of field service management software is that you can search for customers who have made inquiries for more details about your product. Maybe they are interested to buy a bigger version, an additional accessory, or a new package from you. These are customers who you can sell to again and again or introduce your latest deals with.
You can also see who are the dormant customers through filtering transaction records with hvac service software. You can activate these people, perhaps, with new offers or deals via a campaign.
You use real-time data
The advantage of using fresh data is that your decision or planning is more reliable. This is especially useful if you need the latest information on the ground.
You can generate reports fast
Gathering important data to create a marketing report takes a lot of time. You also need the cooperation of other departments like sales, customer service, and management. In the meantime, you are pressured to meet a deadline.
Locating critical information is difficult if records are kept in different places. ngo accounting software uses a central depository of data, where you can access information shared by other teams, other departments, and even by external parties that you deal with, provided you have given them access.
manufacturing software also gives you different ways to present the report. You can show graphs, tables, diagrams, or write in long form, depending on what suits you. Even if you’re not familiar with reporting, the software has templates you can just follow.
Likewise, there’s no need to print reports. You can simply send it to your recipients in PDF or Word doc formats. If your boss is away and he is requesting an update, you can send him an email with the report. It’s that fast and convenient.